How it started…
For as long as she can remember Haley Woodard has been obsessed with food. Binging the Food Network, spending all her money on cookbooks, or looking up famous restaurants all became a common past time. After receiving acceptance to Johnson & Wales Haley and her husband Mitchell packed up their belongings and moved to Charlotte, NC in 2016. Immediately they fell in love with the city and decided to put down roots post school. In December of 2021 Haley launched Wheatberry Cakes. With the growth of the business it was clear it was time to separate the brands and launch the future brick and mortar concept, Wheatberry Bakeshop.
Who we are…
The Bakeshop combines both our love of the American South and our admiration of European bakeries. Influenced by the seasonality around us our menu changes often to showcase the best of what the region has to offer. Similar to a neighborhood bakery in Europe we want to be a one stop shop for all of your bread, pastry and cake needs. In the spirit of Southern hospitality we want to build a welcoming and warm environment for everyone to enjoy. We do this by investing in our community through supporting small local agriculture, centering around sustainability in our business model, and putting people first. Our vision is to be a neighborhood shop that supports your lifestyle.
Where we’re going…
In August we signed a lease on a small retail unit in South End! We are excited to join so many other incredible shops at the Winnifred. With the explosive growth we have had over the year we are hoping this will finally mean more chances for you to get your hand on a pastry! It will also be a great learning opportunity as very soon the search for a permanent bakeshop will begin. We also love being a part of the South End neighborhood with this location. You can find our hours & address below! We hope to see you around soon.